Susan Kare’s icons and fonts for the original Macintosh were revolutionary. They gave a lifeless computer a warmth and personality that lives on in the modern Mac to this day.
The AIGA award celebrates a career spent searching for the right amount of simplicity and abstraction. Too much, and the design loses all meaning. Too little and the audience can no longer see themselves in it. Her most iconic designs (many of which now hang in the Museum of Modern Art) found the perfect balance between these two extremes.
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